Starry Night: The 2018 Claridge’s Christmas Installation

Claridge’s is an iconic hotel in the heart of Mayfair, and at Christmas time it really is a remarkable sight. McQueens has the privilege of creating beautiful flowers for the hotel throughout the year, and we take great pride in transforming the hotel entrance, lobby and public spaces every Christmas with some showstopping festive designs.

Ably supported by the fantastic Pollen Crew, our hotel team begins its task in the wee small hours while the guests sleep soundly. First, a canopy of stars is suspended above a mini forest  of glittering Christmas trees at the hotel’s entrance to welcome guests and provide a picture-perfect photo opportunity for passers-by. 

Glittering decor fills every inch of the iconic hotel

Step inside and visitors are greeted by their signature Christmas tree. Since 2009, this special tree has taken on many wonderful incarnations thanks to an array of top name designers – Karl Lagerfield, Sir Jonny Ive, and our very our CEO, Kally Ellis, to name a few – who’ve taken up the design challenge each year. For 2018, it’s the turn of fashion icon Diane von Furstenberg. Fairytale-like in form and bucking the conventional fir tree trend, Diane’s astonishing creation is adorned with heart-shaped baubles, and aptly named the ‘Tree of Love’.

The sensational ‘Tree of Love’ designed by Diane von Furstenberg

Our team worked their festive magic right across the hotel. Guests and visitors to Claridge’s can spot intricate decorations filling archways and alcoves, silvery-hued Christmas trees and metallic boughs to grace the exquisite Art Deco hallways. Hours later, our exhausted team McQueens went on their merry way for a well-earned break before creating some more magical yuletide décor across the capital…

Our team creating the most gorgeous of displays