McQueens Adventure in New York

With a rich heritage and history in the world of flowers spanning almost thirty years, we are delighted to announce our latest venture: McQueens New York. The McQueens tradition of innovation and creativity continues in the hands of our NY creative director, Emily Mathison.

Emily brings a wealth of experience to the role, having lectured for McQueens Flower School all over the world, and managed the busy events team in London. She is perfectly placed for this new challenge with extensive experience of wedding and event flowers and a real passion for design.

Our fabulous NY Creative Director, Emily Mathison

Brooklyn bound – trying desperately not to be distracted by the multitude of painfully hip coffee shops and eateries – the McQueens team arrived at the impossibly cool venue, 501 Union, owned by Gowanus Hospitality Group. The light-filled event played host to the four-day conference, Love Union which brought together all corners of the wedding industry to network and collaborate through a series of workshops, panels and events. McQueens were thrilled to be part of the programme which included sharing our floral know-how through a series of masterclasses.

501 Union wasn’t the only stunning Brooklyn venue involved in the Love Union week. The Green Building, another gem in the Gowanus crown, also took part. It’s not difficult to see why this space is such a covetable wedding location; dating back to the late 1800s and oozing character, there are plenty of nods to the building’s industrial past, from exposed brickwork to the open-beam ceiling. A particular highlight was the Instagram-worthy dinner; here we joined forces with super-caterer, Bonbite. Specialists in sourcing local and sustainable produce, they use great skill to transform these ingredients into the most fabulous global flavours. Meanwhile, we flexed our floristry fingers and got to work. Using some of our winter favourites such as amaryllis, anemone and ranunculus, the table was dressed by a collection of informal compositions clustered down its length with the colour scoping from white through to pink, purple and deep red ombre style. Team McQueens loved the opportunity to dine alongside event professionals and sample the delicious creations, courtesy of Bonbite.

Emily praised the partnership. “It was a joy to work with Kyley and Suzanne at Bonbite. Both companies place an emphasis on top quality seasonal produce, beautifully presented, so we were on the same page from the start!

By choosing a wide colour scheme, we were really able to showcase a whole array of flowers and varieties. I love intense colour, such as  Mistral Bordeux anemone, a deep burgundy variety, and Ronaldo tulips, which we used as the bookends at either end of the table.

We’d like to thank the fabulous Love Union team for a warm welcome to New York – and a unique and fantastic event.