British Vogue AW2018 Trend Report

The first incarnation of Vogue was born in 1892 by American entrepreneur, Arthur Baldwin Turner. The magazine set out to cater for both men and women with fashion, sport and social affairs of the time, focusing on the delightful lives of the upper middle classes in New York, and their exclusive circles. British Vogue was first published in 1916, and the magazine has evolved over the years, standing the test of time; it has cemented a unique place in the epicentre of fashion and provides a cultural commentary of its day. British Vogue has enjoyed a seismic shift under its new editor Edward Enninful, and now leads the charge of inclusivity and diversity in magazine publishing, presenting a refreshing and progressive attitude to the world we live in.

A Vogue Takeover of Tottenham Court Road cinema. The first cinema to show moving images in Great Britain
A Vogue Takeover of Regent Street Cinema. The first cinema to show moving images in Great Britain

We were delighted to create an installation for British Vogue AW Trend 2018 held at the Regent Street Cinema, a hidden London gem with a fascinating history. The cinema has an illustrious past; founded in 1848, it is regarded as the birthplace of British cinema and was the site of the first public showing of a moving motion picture in the UK. The cinema was recently reopened by the University of Westminster who has restored this historic auditorium to its former glory, and it provided the perfect location for Vogue’s presentation of the Autumn and Winter trends 2018 for a select gathering of A-list fashionistas and beauty editors.

Autumn shades created in summer with peony, dalia, ammi, antirrhinum
Autumn shades created in summer with peony, dahlia, ammi, antirrhinum

McQueens events team created an autumnal vibe (not easy when flowers are all screaming ‘high summer’ right now!) with a five-metre meadow style installation that ran the length of the presentation stage. Using a bed of seasonal foliage and layers of our favourite flowers in autumnal shades, we wove together cottinus, allium, kniphofia, antirrhinum, peony and the most incredible dahlia to set the perfect scene for a remarkable fashion presentation.

A long and low meadow style installation runs along the length of the stage
A long and low meadow style installation runs along the length of the stage

Our supplier, Rijnsflowers provided the most beautiful flowers for the event and we were delighted to attend the presentation and hear first-hand such wonderful and admiring comments about the flowers!

Click here for more information about Rijnsflowers