A Look Inside The New Annabel’s

Strolling through Berkeley Square, one might be forgiven for passing the new Annabel’s without a second glance. The four-storey grey Grade One listed townhouse exterior reveals little of its secrets, save for a discreet polished nameplate and a suspiciously fabulous iron archway. For those who make it through the front door, however, a different story awaits, and it is truly something that must be seen to be believed.

Redesigned by Martin Brudnizki Design Studio (MBDS), the private members’ club features a nightclub, restaurant, cigar lounge and  terrace alongside a number of other bars and private dining rooms stretched out across the first and second floors.

The magic, however, lies in the decor which combines all the fabulous eccentricity of English decor with tropical flora and fauna, which each room telling a different story based upon various gardens depicted throughout history.

The Jungle Bar, located in the basement of the new Annabell's. © James McDonald, MBDS
The Jungle Bar

On arriving through the front entrance, guests are welcomed by a traditional reception area, complete with Picasso’s Girl with a Red Beret and Pompom. Only steps away, a suspended Jules Verne-inspired hot air balloon dangles a sculpture of Pegasus, regally dressed in bespoke tassels and gold leaf, (of course).

The Garden Room, featuring a hand-painted mural depicting an English country garden brimming with birds and animals forms the main dining area to the club. The room brims with bespoke detailing, including two enormous chandeliers, made up of pink tulips and a statement, pink bar made from marble and shaped like leaves. The adjoining Garden Terrace transports guests into an English garden full of mature trees, bountiful planting and heady botanical scents.

Elsewhere, the four-storey house is brimming with animal prints, geometric lines, pom poms, objets d’art, antiques, oriental fabrics, hand-painted De Gournay wallpaper and more. The themes of flora and fauna even stretch out to the restrooms, with the women’s powder room a haven of handmade silk flowers lining the ceiling, pink onyx basins, brass wall lights shaped like blossom and pink marble flooring.

The ladies loo on the 2nd floor of the new Annabell's. © James McDonald, MBDS
The fabulous pink powder room

Our very own founder and MD, Kally Ellis, is a huge fan. “Annabel’s has been an institution in London for decades. They’ve had the who’s who of international high society passing through their doors and entertained them with their wonderful hospitality. We were hearing lots of interesting things about the redevelopment and it all sounded very exciting but to see it close up is astonishing. It absolutely is one of London’s most fabulous landmarks. A walk through the club will leave you in awe of the beauty and attention to detail that has been put into it, and all for the pleasure of their guests. It is a veritable treat.”

Photos © James McDonald, MBDS