Geraniums at the Door: Zetter Townhouse in Clerkenwell

As well as our own Chelsea Flower Show-inspired projects this week, we are absolutely loving the many, wonderful displays that have been created in celebration of this iconic event, including the fabulous display created by our friends over at Geraniums at the Door. The iconic entrance of The Zetter Townhouse in Clerkenwell (a gorgeous, boutique hotel, with possibly one of the most photographed doorways in London) has been festooned with over 200 geraniums in deepest burgundy to palest pink, as part of the Chelsea Fringe festival.   

Zetter Townhouse in Clerkenwell
The iconic entrance of The Zetter Townhouse has been festooned with over 200 geraniums in vibrant shades of pink

The Zetter Townhouse Clerkenwell, a Georgian landmark of classic architectural beauty, is renowned for its quirky and surprising interior where strident colours, heritage textiles and taxidermy interplay with contemporary design, and we think this floral installation reflects this tradition beautifully.

Zetter Townhouse in Clerkenwell
A Georgian landmark of classic architectural beauty, the Zetter Townhouse is renowned for its quirky interior style

The installation, co-designed by award-winning garden designers, Claudia de Yong and Indoor Garden Design, is a celebration of geraniums, a ubiquitous city bloom, garlanding the ironwork high above the doorway and stretching down to ground level in a burst of vivid colour.  Added to this are traditional horticultural elements of ivy and box, interwoven with aged, vintage wood and some playful animal sculptures for an eccentric twist befitting this remarkable townhouse.

Zetter Townhouse in Clerkenwell
This fabulous celebration of geraniums was co-designed by award-winning garden designers, Claudia de Yong and Indoor Garden Design

In celebration of Chelsea Fringe, Zetter Townhouse Clerkenwell has also devised a menu of floral-inspired cocktails (our favourite kind), available from the Cocktail Lounge from 19-27 May. why not pop down for a tipple?

Zetter Townhouse in Clerkenwell
Added to the geraniums are traditional horticultural elements of ivy and box, vintage wood and playful animal sculptures for an eccentric twist

About Indoor Garden Design: Established in 1975, Indoor Garden Design is a multi-award winning company at the forefront of contemporary interior and exterior horticultural design, transforming workspaces, offices, hotels & restaurants and bringing events to life.

About Claudia De Yong: Claudia de Yong is an award-winning garden designer offering a specialist planting service.  Claudia also works as a garden stylist and regularly writes for magazines.