Miller Harris Le Cédre, Imagined by McQueens

We are delighted to have collaborated with Miller Harris, one of our favourite perfume brands, for the launch of their exquisite new fragrance Le Cédre. Established in 2000, Miller Harris has an enviable reputation for quality and innovation, developing gorgeous and distinctive fragrances. Le Cédre is a bold and adventurous scent designed for both sexes; its sensual combination of cedarwood and exotic orchid is destined to become an iconic addition to the perfumer’s extensive library of fragrances.

 Win a bottle of Le Cédre

To celebrate this collaboration we have a bottle of this exquisite fragrance to give away. For a chance to win, tell us what year was Miller Harris founded? Email your answer with your name and address to selina@mcqueens.co.uk. One winner will be selected at random on 01st June

Entrants will by automatically subscribed to McQueens and Miller Harris newsletter

Miller Harris Le Cédre, imagined by McQueens

Bloom Campaign

‘Flowers and perfume are so closely intertwined,’ explains McQueens founder and MD Kally Ellis, ‘so we were delighted to have been asked to help launch this wonderful new fragrance. I have been a long time admirer of Miller Harris and Le Cédre is everything you could wish for in a scent. Miller Harris asked us to produce a selection of images that would reflect the perfume, and we had a lot of fun using our imagination to launch this campaign.’

‘We took a highly visual approach when interpreting the scent for this project,’ explains McQueens florist Hannah Jerrom, who worked on the project with McQueens social media manager Duncan McCabe. ‘We experimented with a selection of flowers and designs that reflected the young, cool attitude of the fragrance, and summed up everything we loved about Le Cédre.’

Miller Harris Le Cédre, imagined by McQueens

 

Sarah Rotheram, CEO, Miller Harris London;

‘The relationship between flowers and perfume is so strong and over the coming months we will be working with floral artists that create works of art, stunning, modern shapes that convey a mood or emotion. We are delighted to be kicking off with London’s finest couture Florist, McQueens’

Click here for more information on Miller Harris Le Cédre

www.millerharris.com