We loved collaborating with Mulberry last week for a timely project at their Bond Street and Covent Garden stores in central London.
To coincide with Mother’s Day, Team McQueens created a gorgeous floral statement, dressing their windows with masses of roses, hydrangea, carnations and eustoma in colours to reflect their latest collections.
The windows at the store on Bond Street were transformed with tall slim flower panels, custom built for the occasion. Two larger flower wall structures were made to measure for the windows at the Mulberry store in Covent Garden. Careful planning and maintenance was needed to keep the flowers looking at their best for the four-day installation, so a team of McQueens florists arrived at both stores early each morning to water, maintain and care for the condition of the flowers so that they looked at their peak for Mulberry mothers.
It was a wonderful project to have been involved in and the overall effect looked quite amazing. When everything was complete, we couldn’t think of a more fitting homage to mothers; it was a touch of Mulberry and McQueens magic to create the perfect gesture and show mothers everywhere how much they mean to us.